I’ve built businesses from the ground up, fixed what was broken, and helped leaders get unstuck. From hospitality to SaaS to nonprofits, the industries may change, but the need for clear strategy and sustainable growth stays the same. Here’s where we can talk all about it.

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Why I Left the U.S. — And What I’m Building Now

I didn’t leave the United States for adventure.

I left because I was scared. Because I was tired. Because I was trying to survive.

What I’ve built since then is more than a new life abroad—it’s a softer, safer way to live. And now I’m helping others do the same.

Free Business Resources to Help You Thrive in Tough Times

Inspired by the memory of a dear friend—a devout Christian and life coach whose generosity knew no bounds—I’m offering my entire suite of business resources for free until March 2025. My friend believed in helping others, especially those who were trying to create something meaningful out of nothing. And now, I’m following her lead by offering these tools to those who may be facing their own struggles, whether they’re rebuilding after a disaster or simply trying to grow their business during tough times.

Embracing My Squiggly Path: The Strengths of a Non-Traditional Career Journey

My career path has never been a straight line, and that's exactly its power. From the hustle of a hospitality takeout window to the strategic boardrooms of tech startups, each turn has taught me the resilience and adaptability that only a non-traditional path can teach. This journey hasn't just shaped my professional life; it's forged who I am, armed with an eclectic toolkit of skills and experiences that I bring to every challenge and opportunity.

Britney Achin 5/6/24 Britney Achin 5/6/24

Setting Up for Success: A Guide to Building Your First Customer Success Framework

In today’s competitive landscape, the ability to maintain and grow customer relationships is paramount, especially for startups and small to medium-sized businesses (SMBs). Implementing a Customer Success Management (CSM) framework is not merely an operational choice but a strategic necessity that can define the trajectory of your business. This guide is designed to help you create a foundational CSM framework that is not only functional but also scalable, reflecting the unique needs and capabilities of your organization.

Britney Achin 3/23/24 Britney Achin 3/23/24

Carving Your Niche: How to Uncover and Articulate Your Business's Unique Selling Proposition (Free Download!)

In a bustling market flooded with options, your Unique Selling Proposition (USP) is not just a marketing tool—it's the heartbeat of your brand. It defines what makes your business distinct and why customers should choose you over your competitors. For small business owners and entrepreneurs, articulating a clear and compelling USP is crucial in navigating the competitive landscape and forging a deep connection with your target audience.

Britney Achin 3/22/24 Britney Achin 3/22/24

Exploring Basic Design Principles Part 4: Integrating Key Design Principles to Craft a Cohesive Brand Strategy

As we conclude this series on the fundamental design principles, it's time to interlace the threads of color theory, the voices of typography, and the strategic layout of composition into a seamless vision that forms your comprehensive brand strategy.